Every TUI trip has a story to tell

The onset of this relationship saw TUI India putting down a single line brief for Jack in the Box Worldwide – “We know the world better than anyone else.” The claim is tall, and JITB approached it with simplicity and fun at the core.

The brand’s Facebook page recently witnessed the launch of the first ever Indian lip art video. Inspired by the TUI India’s tagline “Discover Your Smile”, the video depicts a couple’s trip to Australia using their lips as a canvas.

Watch the video here