L’Oréal, The Science of Hair#Ourwork Siddharth Kelkar • February 3, 2016
Had it not been for this L’Oréal spot, I would have never known how tumultuous an experience making a premium, high quality hair commercial is. It was truly an international effort as we teamed up with a British director, a French hairstylist and a Dutch D.O.P., and 3 leading female Bollywood actors. Shot over 4 days in a studio nestled in the foothills of Mumbai’s only national park, the days were long as the crew waited for the celebrities to get ready. Costume and hair and makeup often took up to 5 hours daily, eating into precious shooting time.
The French hairstylist only ate pineapple on all 4 days. The British crew ate only spicy Indian food while the Dutch D.O.P. subsisted on bland food as a result of an upset stomach.
Hair shots are tedious and require enormous patience and precision from everyone involved especially the hairstylist and D.O.P. Taking each day at a time, we rallied and eventually completed a tight schedule. The end result was however worth all the blood and sweat. After all we’re worth it.