BeBEAUTIFUL

Jack in the Box Worldwide on behalf of BeBEAUTIFUL is hosting young beauty & fashion influencers as guest editors. The content focuses their personal style, tips, work, etc. thus giving them an opportunity to connect with the young aspiring audience.

Our first guest editor was Nishka Lulla, a young fashion designer who has lent the garb of glamour to Kareena Kapoor Khan, Sonam Kapoor, Sonakshi Sinha and Kalki Koechlin among other celebrities. We conducted a series of online engagements with her throughout January across BeBEAUTIFUL’s platform, Facebook, Twitter and Instagram.

We conducted an interactive round of 20 questions with Nishka at Le 15 Patisserie over cupcakes and coffee, then shared the responses in bite-sized videos with audiences on BeBEAUTIFUL’s social assets.
What’s in Nishka’s bag?

Confessions by Nishka Lulla

Check out some of the articles by Nishka Lulla ~

• 5 pieces of advice for every aspiring designer
• My top 4 travel destinations
• 5 pieces of advice for the bride-to-be

The activity has already garnered significant attention from BeBEAUTIFUL’s followers…

Social media impressions for Nishka Lulla : 8,88,716

Nishka Lulla reposted several Twitter and Instagram posts using #BBxNishkaLulla.

Our Guest Editor @nishkalulla spills the beans about romance, fashion, humour and more. Tap the link in our bio to watch the full video and for All Things Nishka! #BBxNishkaLulla #Nishkalulla #BeBeautiful

A video posted by Be Beautiful (@bebeautiful_india) on Jan 21, 2016 at 1:36am PST

Before the activity – Website views: 587,426
After the activity – Website views: 1,024,213