#WHATELSE - The 120 Media Collective Blog

The real question: What is content marketing?

What is the first thing that comes to your mind when someone asks you about content marketing? Facebook, Twitter, YouTube? Fancy websites? Endless mailers? Content marketing has been around for ...

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A day in the life of…a Social media executive

#WHATELSE Shreya Contractor

1. The morning begins and so does scheduling posts for clients. If only, interruptions were less, life would have been simple. If only! Sigh!

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How to use Instagram stories like a pro!

#WHATELSE Rishi Sen

Make the move from Snapchat Let’s face it, Snapchat is facing some serious, constant competition from Instagram. While the company is nowhere near down and ...

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A day in the life of…a Graphic Designer

#WHATELSE Sakshi Gupta

1. Different day. Same crap.

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Pinterest Is Beefing Up Its Measurement Efforts With a Focus on Sales and Attribution Data

#WHATELSE Rishi Sen

~ 6 more firms are joining Pinterest’s Marketing Partners program ~ Pinterest is reworking its measurement partnerships a bit, adding a crop of companies that specialize in ...

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My life in Mumbai

#WHATELSE Karabi Talukdar

Moving to a new city can be both exciting and daunting. There are so many pros and cons to weigh up, but just like all the other adult things in life—you gotta do what you gotta do. And, I did. Fres...

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When I got to cover the Justin Bieber #PurposeTourIndia concert…

#WHATELSE Shreya Contractor

Well, not as much cover it, as enjoy it, for it was the sweetest birthday present from a very special friend at work, who goes by the name of VeeDee

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The most effective campaigns in the world!

#WHATELSE Axon Alex

Here I go again—with ‘the things of the Internet’—this time rounding up 10 of the most effective advertising campaigns of 2016, as per advertising research agency, WARC. Pr...

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Top B2B Customer Marketing trends for 2017

#WHATELSE Saif Shaikh

The importance of striking a stronger bond with existing customers has been a mainstay of many businesses, especially the ones operating in the B2B sector. Companies need to adapt to the rapidly evolving ...

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Labour Day Edition: Newer professions that are absolute game-changers

#WHATELSE Shreya Contractor

…and bigger deals than you think! It’s been established that we live in a society with a predefined set of rules for everything—the good, the bad and the ugly. From choosing whether or not to publicly dis...

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Ennui Vol. III

#WHATELSE Sneh Joshi

I was recently complaining to the person I share my house with, that I don’t get goosebumps anymore. And the following week I get an email from the Times of India with a qualifying ticket for the TO...

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Adidas goes digital

#WHATELSE Saif Shaikh

Adidas has laid down the gauntlet and placed its bet that digital advertising will be much more effective when it comes to driving revenue as compared to traditional TV commercials.

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Where did my digital advertising spends go?

#WHATELSE Saif Shaikh

Google has been having a few eventful weeks in the US and UK off-late thanks to the search giant showcasing ads next to NSFW content. The consequences – - 200+ brands have decided to stop ad...

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Digital Advertising Trends In 2017

#WHATELSE Rishi Sen

As we progress in the 21st century, it is clear that the massive surge of cutting-edge technologies is pushing the business landscape away from the traditional model and towards digital platforms.

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#ENNUI – Vol. II

#WHATELSE Sneh Joshi

This is for the twenty-somethings and the thirty somethings. For those who identify themselves as millennials and those who find it downright objectionable to be called that. There exists no world without sm...

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New Balance’s challenging Boston Marathon Marketing campaign

#WHATELSE Rishi Sen

Since 2009, whenever the Boston Marathon takes place, it places Boston-based shoemaker, New Balance (NB) in a really awkward position. You wonder why! Because Adidas is the title sponsor of the Bo...

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#ENNUI

#WHATELSE Sneh Joshi

Existential crisis, because, hey! Nothing else is funny right now. Urban life is pretty dull. This dullness has fed an observation or two in to these cartoons. And cartoons are but tradit...

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THE THINGS OF INTERNET

#WHATELSE Axon Alex

This is just proof that I’m working and not just sitting on my desk browsing around the Internet for interesting things. Big things and small that make up the culture of the vastness that is the Internet. I ...

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My first ever Full Marathon

#WHATELSE Sparsh Kataria

As I write this, every body part of mine is sore...including my toes. That fact does not in any way make my thrill and joy any less. I ran 42.2 km and am still alive!! I’ve run about a dozen half marathons b...

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Of Rickshaw Conversations and Sunny Leone

#WHATELSE Parth Shahanand

My father and I believe that all auto-rickshaw drivers must undergo some secret initiation ritual to become the worst drivers that exist on the roads of the city. While I share his hatred and frustration ...

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WHY WE VALUE AGILITY

#LOVE120 Heather Gupta

Change is the buzzword of the day. The current speed of development is phenomenal – we are bang in the middle of the so-called Digital Revolution, an age of change which sees brand new technologies ...

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Here’s why we redesigned Jack in the Box’s visual identity.

#WHATELSE Krishnaa Artisto

Well, someone had to do it… >_< First of all, why the change? When I applied for a job at Jack in the Box Worldwide back in 2012, there was something about the way the website look...

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World Aids Day

#WHATELSE Ajinkya Ketkar

December 1st is World AIDS Day and it's that time of the year to remind ourselves about this threat to humanity. Over the years, advertising has played a huge role in spreading awareness about its...

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Has it become impossible to manage traffic?

#WHATELSE Rishi Sen

I’m not talking about our regular Bombay traffic. The creative services industry is in a dilemma. Agencies are constantly searching for a miracle when it comes to functional and coherent project man...

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Sach is Life

#WHATELSE Saif Shaikh

Sachin Tendulkar - the name needs no introduction! For now, the shouting & hooting has subsided, the wave after wave of celebrations and eruptions of joy, jus...

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THE CONSUMER IS YOUR WIFE

#WHATELSE Suruchi Shetty

What happens when you seek things out of the routine? When you are made to look beyond your regular scope of work? Well, to begin with, you see things differently… your thoughts are triggered when there are ...

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Social Media 101

#WHATELSE Priyanca Vaishanav

Social Media Marketing, we’ve been doing it for a while now – introducing consumers to brands in this party called the market, and getting them on first-name familiarity. There’s something comfortable about ...

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CONTENT MARKETING

#WHATELSE Sandeep Naug

Advertisers these days are going crazy trying to woo the Millennial and get their attention. Digital developments have made this chase even more precise & now we can figure out almost everything that ...

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The real question: What is content marketing?

A day in the life of…a Social media executive

How to use Instagram stories like a pro!

A day in the life of…a Graphic Designer

Pinterest Is Beefing Up Its Measurement Efforts With a Focus on Sales and Attribution Data

My life in Mumbai

When I got to cover the Justin Bieber #PurposeTourIndia concert…

The most effective campaigns in the world!

Top B2B Customer Marketing trends for 2017

Labour Day Edition: Newer professions that are absolute game-changers

Ennui Vol. III

Adidas goes digital

Where did my digital advertising spends go?

Digital Advertising Trends In 2017

#ENNUI – Vol. II

New Balance’s challenging Boston Marathon Marketing campaign

#ENNUI

THE THINGS OF INTERNET

My first ever Full Marathon

Of Rickshaw Conversations and Sunny Leone

WHY WE VALUE AGILITY

Here’s why we redesigned Jack in the Box’s visual identity.

World Aids Day

Has it become impossible to manage traffic?

Sach is Life

THE CONSUMER IS YOUR WIFE

Social Media 101

CONTENT MARKETING

#ROCKSTARS

#Happenings